Blog
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Email Marketing Mistakes That Damage Your Brand and How to Fix Them
Email marketing can grow your business — or quietly damage your brand if done the wrong way. Learn how to avoid common email marketing mistakes, protect your reputation, and use automation the right way to build genuine connections.
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How AI Is Changing SEO
Why Presence and Trust Matter More Than Ever What used to be about keyword rankings and backlinks is now about visibility, credibility, and trustworthiness in an AI-driven search world. Businesses that understand this shift, and adapt, will thrive. Those that don’t may slowly fade from view. Search engines are changing Google, Bing, and other platforms…
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Make Your Website Work for You, Not Against You
Updating Your Website Shouldn’t Be a Frustrating Experience Running a business is already demanding. The last thing you need is to burn time and money just to change a headline, swap an image, or update your hours online. Yet for many business owners, that’s exactly what happens. Why does it feel so hard to make…
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Why SEO Alone Falls Short
Why More Traffic Doesn’t Always Mean More Customers If you’ve been in business for a while, chances are someone has promised you the golden ticket: “We’ll get you on page one and flood your site with traffic.” And sometimes, they deliver. You do see more visitors on your analytics dashboard. The numbers go up. But here’s…
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Cheap SEO Could Be Costing You More Than You Think
Many small businesses hear the same pitch: “We’ll do your SEO for a low monthly fee. You’ll see more traffic in no time.” It sounds good on paper — who doesn’t want more visibility at an affordable price? But here’s the problem: a lot of these “SEO packages” are built on offshored, low-cost labor and…
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Building Something That Reflects Who I Am
Why I’m Building Groundworx (And Why It Matters) I have spent years investing into my jobs, investing into others, thinking it would pay back in folds, because I was kind and because I cared.I built so many awesome projects. I solved a lot of fun challenges.But in the end, I was losing my focus, my…