Category: Open Letters
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Don’t Get Fooled by Agencies Claiming ‘Lean WordPress Solutions’
Plugin bloat is real. But the “lean” solutions most agencies are selling? They’re often worse than the problem. I just saw a post about reducing plugin bloat. The solution? A list of plugins (that you might not even need, that might not even fit your requirements) and WPCode to manage tracking pixels. Let me explain
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Most business owners have no idea what questions to ask before investing in a new website.
A WordPress buyer’s guide to evaluating your next web partner, before you sign anything. You’ve talked to a few options. They all sound great. They all promise results. You even know someone who can vouch for them. You don’t know what you don’t know, and that’s what costs you. Whether you’re building your first website
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The Biggest Mistake People Make with AI Isn’t Using It. It’s Trusting It Blindly.
Why treating AI like an employee, not an autopilot, is the only way to build something real. Everyone is rushing to automate. Let AI write your content, build your site, handle your emails, run your marketing. Hands off. Full speed. But here’s what nobody is talking about: you wouldn’t hire someone and let them work
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You Shouldn’t Need a Developer Just to Update Your Website
Why content control matters more than you think—and how modern WordPress puts it back in your hands I have a strong opinion about websites: you shouldn’t need to call your developer every time you want to change something. Maintenance? Sure. Technical updates, security, performance—absolutely get a developer involved. But content? That should be yours to
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Building Something That Reflects Who I Am
Why I’m Building Groundworx (And Why It Matters) I have spent years investing into my jobs, investing into others, thinking it would pay back in folds, because I was kind and because I cared.I built so many awesome projects. I solved a lot of fun challenges.But in the end, I was losing my focus, my